Whole World WinesSM brings all of the benefits of consumer-direct sales to foreign wineries and their U.S. importers without the risk or cost.
Benefits of Consumer-Direct Sales
- Build brand recognition.
- Build relationships directly with consumers, especially key opinion builders within social circles.
- Create new sales.
- Create more profitable sales.
- Market low volume production, rare, specialty, end-of-bin, and library wines effectively.
- Test market new wines with loyal consumers.
- Inspire loyal consumers to visit the winery, tasting room, or sponsored events.
- Create more sales in local markets through on-premise and off-premise accounts and appointed wholesale distributors.
Benefits of the Whole World Wines eCommerce Solution
Whole World Wines’ solution brings the above benefits to foreign wineries and their U.S. importers.
- BuyWineUSA is a sound, proven platform for efficient eCommerce built upon the wine industry leading Submerce® eBusiness Solutions.
- Builds relationships between U.S. importers and their foreign wine suppliers.
- Creates a new “consumer-direct” sales channel through the foreign wineries’ websites for U.S. importers.
- Creates equal access to American consumers for foreign wineries.
- Creates a new revenue stream for U.S. importers and their foreign wine suppliers.
- Does not compete with an importer’s existing wholesale distributors and off-premise account customers.
- Keeps the U.S. importer in full and complete control over selection, inventory levels, pricing, and order sizes.
- Provides new market data and information vital to marketing efforts.
- Works with the existing three-tier sales channel, and is fully compliant with all laws and regulations.
Whole World Wines is a win-win for U.S. importers and their foreign wine suppliers, a solution that creates a new, viable, sales channel while, at the same time, preserves and enhances their existing channel customer relationships, and allowing them the flexibility to pursue their own business models.
