FAQs

Whole World WinesSM – Frequently Asked Questions

  1. Is Whole World Wines an internet retailer?
  2. Is the Whole World Wines eCommerce solution compliant? Isn’t it illegal for foreign wineries to ship wines directly to American consumers?
  3. Is Whole World Wines an importer?
  4. Doesn’t the Whole World Wines compete with other wholesale distributors and wine retailers?
  5. How is the wine delivered to American consumers?
  6. Which states does Whole World Wines ship to?
  7. Will there be a BuyWineUSA website?
  8. Can an importer just do consumer-direct sales themselves?
  9. Okay, but what if some of my foreign wineries don’t have a website?
  10. Who sets the selection and pricing, and maintains the vintages, availability, and descriptions of the wines?
  11. Who pays for the web-hosting and order processing?
  12. What if a foreign winery doesn’t have a U.S. importer?

Q: Is Whole World Wines an internet retailer?

A: No. The Whole World Wines solution is an eCommerce platform that provides shopping cart functionality and much more to foreign wineries’ websites and U.S. importers. TOP

Q: Is the Whole World Wines eCommerce solution compliant? Isn’t it illegal for foreign wineries to ship wines directly to American consumers?

A: Our exclusive affiliate, BuyWineUSA, is in compliance with all federal and state laws, and is fully licensed. Our solution leverages the flexibility of the internet to create a seamless purchase through a foreign winery’s website by selling wine imported by the foreign winery’s U.S. importer. TOP

Q: Is Whole World Wines an importer?

A: No. Whole World Wines manages and administers the BuyWineUSA eCommerce platform. TOP

Q: Doesn’t the Whole World Wines compete with other wholesale distributors and wine retailers?

A: No. Our solution complements and supplements the three-tier system in the U.S. We enable imported wineries to sell directly to American consumers in the same way that domestic wineries do. Research studies show that consumer-direct sales strengthens the brand in the three-tier marketplace. TOP

Q: How is the wine delivered to American consumers?

A: By common carriers such as FedEx and UPS after the wines have been consolidated and properly packaged for shipping. TOP

Q: Which states does Whole World Wines ship to?

A: Any state that allows consumer-direct shipments of wine. TOP

Q: Will there be a BuyWineUSA website?

A: No. BuyWineUSA will not be a branded, online, wine store. It would be counterproductive to interfere with the relationship built between the winery and the consumer. To assist consumers in finding foreign wineries’ websites that have been enabled for direct-to-consumer sales, there will be a www.importedwinesdirect.com site that provides a directory of links to those sites. TOP

Q: Can an importer just do consumer-direct sales themselves?

A: Yes, it’s possible. However, an importer’s own online retail store would amount to direct competition with their distributors and key retailers. Whole World Wines’ solution allows importers to avoid conflict-of-interest conversations, and let’s them focus on supporting growth in their 3-tier business, while at the same time reaping the retail rewards of our platform. TOP

Q: Okay, but what if some of my foreign wineries don’t have a website?

A: For a small pass-through charge, we can build a winery profile page that will look and feel like a winery’s own webpage and will enable eCommerce in our system. If a stand-alone website is desired, our partners can assist in development, construction, hosting, and maintenance. TOP

Q: Who sets the selection and pricing, and maintains the vintages, availability, and descriptions of the wines?

A: The importer can use our simple, web-based application easily and efficiently to update his wineries’ products. A brief weekly review of inventory on our system keeps stock status up to date in minutes. TOP

Q: Who pays for the web-hosting and order processing?

A: Whole World Wines pays for all operational costs of BuyWineUSA. There is no cost to the foreign winery or U.S. importer, only additional revenues. TOP

Q: What if a foreign winery doesn’t have a U.S. importer?

A: A foreign winery must have an appointed U.S. importer for the Whole World Wines solution. TOP